Slide 1: Listos California Emergency Preparedness Campaign: An Innovative Approach to Disaster Preparedness 
•	Presented by the Co-Chairs of Listos CA 
•	September 10th, 2020
•	Image: Listos California For All Campaign Logo
Slide 2: Agenda
•	Introductions 
•	Campaign Background 
•	Campaign Goals 
•	Approach 
•	Research + Community Input
•	Campaign Success to Date 
•	Lessons Learned
•	Accessible Engagement: Examples from the Field
•	Questions
Slide 3: Introductions 
•	Karen Baker
•	Architect & Co-Chair of Listos California Emergency Preparedness Campaign
•	Senior Advisor to the Governor- Cal OES
•	Justin Knighten
•	Co-Chair of Listos California Emergency Preparedness Campaign
•	Assistant Deputy Director- Cal OES
Slide 4: Background 
•	Governor Gavin Newsom and state lawmakers invested $50 million through urgency legislation (AB 72) in January 2019 to establish the California For All Emergency Preparedness Campaign, called Listos California. 
•	Image: A photograph of two officers standing next to each other. One is holding a sign that reads: Listos California
Slide 5: Campaign Goals I
•	Engage at least one million diverse and socially vulnerable Californians by December 2020 in disaster preparedness with accessible culturally and linguistically competent support
•	Work with trusted community allies to provide accessible tips and tools in languages and cultures that represent the great diversity of California
•	Build a social movement of self-reliance and community spirit that will make both families and communities more resilient
Slide 6: Campaign Goals II
•	“We are leveraging the power of people while ensuring preparedness support and information is not only limited to those who have been privileged enough to access, understand and afford it.”
•	– Governor Gavin Newsom
•	Image: Governor Gavin Newsom speaking to emergency responders
Slide 7: Campaign Video
•	Video: A video describing the mission of Listos 
Slide 8: Approach I
•	The guiding principles to our approach include:
•	Efforts are always people and community centered; this is a bottom up approach to preparedness 
•	Materials and events are accessible in all senses of the word; people with diverse abilities, languages, cultures, and understandings should be able to access our resources
•	Initiatives are focused on building whole community resiliency
Slide 9: Approach II
•	Programmatic: 
•	Selected 24 CBO grantees in 24 counties 
•	CBOs subgranted to close to 200 local organizations  
•	The CBO’s distribute campaign materials, PPE, and trainings through locally individualized plans (Community Investment Plans) 
•	Close to 70 service and volunteer teams providing trainings to communities throughout the state 
•	Example: Community Investment Plans 
 Slide 10: Approach III
•	Communications: 
•	Activations to reach all vulnerable Californians with accessible preparedness information 
•	COVID-19 public information dissemination 
•	Relationships with media to tell stories often unheard 
•	Ensuring that the culture of communities are imbedded within each and every unique approach 
•	Example: Social media + working with artists with disabilities  
Slide 11: Approach IV
•	Material Development:
•	All new materials based on research, best practices, and community input 
•	Information that is accessible (visual, audio, digital, hard copy, video; reading level appropriate) 
•	Created for audiences of different cultures, languages, and geographies 
Slide 12: Approach: 5 Steps Example 
•	Image: A graphic showing 5 steps to emergency preparedness. 1: Get official alerts. 2. Make a plan to protect your people. 3. Pack a Go-Bag with things you need. 4. Build a stay box. 5. Help friends and neighbors.
Slide 13: Approach Example: Disaster Guide
•	Image: A graphic reading "Disaster Ready Guide" 
Slide 14: Research + Community Input 
•	Research and community input are a corner stone of this movement:
•	Monitor by Deloitte report which included focus groups, 1-1 interviews, and document surveys to find gaps in disaster response and preparedness
•	EMC research that informed our communications and material development strategy 
•	Input from our on the ground partners like Alameda Public Health Institute 
•	Carefully selected Advisory Team which includes representatives from the State Council on Developmental Disabilities and Disability Voices United
•	Mapping with University of Sacramento professor 
Slide 15: Campaign Success to Date 
•	11,669,806 Californian’s reached overall
•	930,245 engaged with disaster preparedness resources 
•	10,739,561 reached with COVID-19 communications information
•	Over 30% of engagements geared towards Californian’s with disabilities 
Slide 16: Lessons Learned 
•	Our own learning from the field about engaging individuals with a diversity of abilities
•	Many of the approaches taken diverged from the status quo of traditional preparedness, this provided some unique challenges 
Slide 17: Accessible Engagement: Field Example 
•	The Berkeley Disaster Planning Neighborhood Network matched volunteers with seniors and people with disabilities in Berkeley who needed help during the COVID 19 shelter in place order. 
•	While doing these check-ins they were able to provide disaster preparedness information 
Slide 18: Questions